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Instructional Design Basics for Online College Courses

By Dani Babb PhD

Instructional design is an art and science! While there are certainly methodologies and best practices, there is also an intuition and passion that a designer or course developer brings into the process to help engage learners and maintain student retention. Instructional design is the process of creating effective and engaging learning experiences for students. Here are some (of many!) best practices for instructional design:

  1. Really know your learners - who are they and why are they in the class!?: To create effective student centered materials, you need to know who your learners are, what they already know, and what they need to learn. Building this into the course can be very helpful for the instructor teaching it to know where their students are at - and - how to meet them to advance their knowledge.

  2. Set clear learning objectives: In fact, an argument could be made that all course development begins with learning objectives. Define clear and measurable learning objectives and outcomes that align with program level outcomes.

  3. Use a variety of instructional strategies: Use a variety of instructional strategies that engage different learning styles and respond to different learners' styles. For example, use multimedia, interactive activities, and real-life scenarios. Integrated labs and OER is often helpful as well.

  4. Break down content: Break down content into manageable pieces that are easier to learn and retain. Breaking down pieces helps learners to focus on the most important information and avoid information overload.

  5. Provide feedback: An ID has to create a feedback mechanism for instructors. Provide feedback to learners to help them understand what they have learned and what they still need to work on. Feedback can be in the form of quizzes, tests, assessments, discussions or other forms of evaluations.

  6. Evaluate and update: Continuously evaluate the effectiveness of your instructional materials and revise them as needed to improve learner outcomes. This can be done through formative and summative evaluations. Having access to student outcomes is particularly helpful as well.

  7. Incorporate real-world application: Incorporate opportunities for learners to apply what they have learned in real-world situations to increase the transfer of knowledge and skills. This also helps students see the value of the course that they are taking and are more likely to engage with the content.

  8. Ensure accessibility: Ensure that the instructional materials are accessible to all learners, including those with disabilities. This is a requirement! This includes providing alternative formats, such as audio or text-to-speech options.

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Dani Babb PhD

CEO and Founder of Babb Education! Dani Babb’s initial goal in 2005 was to help professors get teaching jobs in the new world of online higher education. From there, she expanded the mandate to guide and provide resources to colleges and universities looking for help with new programs, student retention and expertly designed curriculum. In 2005, she created The Babb Group, and now runs and owns Babb Education.

Dr. Babb has been working in the online education field as both an educator and administrator since its inception. She, along with her team at Babb Education, do everything possible to create an incredible experience with our team of expert instructional designers, curriculum developers, unbundled services so colleges and universities only pay for exactly what they need, subject matter expert (SME) and faculty recruitment, and professional development webinars and seminars that are engaging and interesting for faculty! She blends her strong reach in the faculty world, knowledge of issues college administrators face and student needs to create forward thinking, budget-conscious and high quality services. She is steeply entrenched in higher education and has focused her career there since the early 2000's.

Prior to starting Babb Education, Dani was a market commentator for many news networks, including Fox News, CNBC, NBC, MSNBC and CNN. Prior to that position, she owned and ran a small technology company, where her love for the integration of tech and education began. She started her career as a computer repair technician and rose through the ranks to become a VP of IT in Fortune 500 companies. Her passion is in education, helping students master course objectives, persist in their programs and for colleges to offer the most possible to help students in their profession!

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