When we think of student retention in the online classroom, we think of a sense of community, a sense of belonging, student to student interaction and student to instructor engagement. We often spend less time evaluating the role of instructional designer as it pertains to improving student retention. Our instructional designers have a strong emphasis on student persistence and retention due to our core beliefs that an educated society is a better society.

Research has shown that there is a strong relationship between a student's sense of belonging and retention in college. Students who feel like they belong in their academic community are more likely to persist and graduate than those who feel disconnected and unsupported. Retention particularly hits minority students or those who struggle with acceptance.

A sense of belonging refers to the feeling of being socially integrated and accepted within a particular group or environment. In the context of college, a sense of belonging refers to the feeling that we are part of the academic community, and that our contributions and presence are valued and appreciated.

When students feel like they belong in their college community, they are more likely to engage in academic and social activities, seek out help when they need it, and form relationships with peers and faculty members. This leads to greater academic success and a higher likelihood of staying enrolled in college … and… graduating.

On the flip side, students who feel like they don't belong may experience feelings of isolation, disengagement, and a lack of motivation to continue in their academic pursuits. This can lead to lower academic achievement, decreased engagement in college activities, and ultimately, a higher likelihood of dropping out.

Instructional designers can play a crucial role in promoting a sense of belonging among college students and improving retention rates. Instructional designers can:

1. Design courses that promote interaction and collaboration: Instructional designers can create courses that promote interaction and collaboration among students. This can include group projects, discussion forums, and peer feedback activities. This can include the flipped classroom. By encouraging students to work together and form relationships, instructional designers can help to foster a sense of belonging and connection.
2. Use inclusive language and materials: Instructional designers can ensure that course materials and language are inclusive and welcoming to all students, regardless of their backgrounds or identities. This can include using diverse examples, avoiding stereotypes, and being mindful of the language used in course materials.
3. Provide opportunities for feedback and support: Instructional designers can build in opportunities for students to receive feedback and support throughout the course. This can include providing regular check-ins with instructors, offering academic support, and creating a welcoming and accessible course environment.
4. Incorporate technology and multimedia: Instructional designers can use technology and multimedia to create engaging and interactive course materials. This can include using videos, simulations, and gamification to create a more immersive and interactive learning experience.

While frequently overlooked, instructional designers can play an important role in creating a supportive and inclusive learning environment that fosters a sense of belonging among students. By designing courses that promote interaction and collaboration, using inclusive language and materials, providing opportunities for feedback and support, and incorporating technology and multimedia, instructional designers can help to improve retention rates and ensure the success of college students.

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